In preparation for his upcoming speech in The Hague, Netherlands on International Business Development, Mark Cowan spoke to a select group of French technology companies. Five NETVA Laureates selected by the Office for Science & Technology of the Embassy of France were in attendance to hear Mr. Cowan speak about targeting the right customer/partner base in the United States. Mr. Cowan, CEO of Cowan Strategies and formerly head of global business development for Patton Boggs, LLP, is considered an expert in global business strategy and government relations.
In addition to his work consulting companies on Business Development and International Market Entry, Mr. Cowan also helps domestic companies better position themselves to obtain federal contracts and provides representation and regulatory assistance in Washington DC.
NETVA (New Technology Venture Accelerator) is a program of preparation and exposure to high-tech US markets for young innovative French companies. The program is run by the Office for Science & Technology of the Embassy of France in four U.S. locations: Washington, Boston, San Francisco and Toronto. Each year, juries in Paris and the program’s four North American cities evaluate and select 18 French startups though a national competition to participate.
The selected laureates begin their preparation for North American with a two-day training seminar in France. Each laureate is also paired with one or more American mentors prior to an intense week of immersion in North America. The laureates then have the opportunity to network with high-level American academic and technological partners and to benefit from and additional series of training workshops focused on how to approach and succeed in American markets.
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