Jim Kindley

Mr. Kindley has helped develop and market numerous successful consumer products for companies such as Rubbermaid, Bissell, Williamson-Dickie, American Pottery, and Base4. He holds over fifteen patents related to the above. His research interests center on innovation and creativity, specifically focused at the front end of new product development. 

Mr. Kindley was a senior lecturer of marketing at the Cox School of Business at SMU from 1996 to 2009.  He continues to teach several classes at SMU as an adjunct and has received eight distinguished teaching awards during his time at Cox. He is presently the director of the MBA program and an instructor at the College of Charleston.  He has also taught at the University of South Carolina and the University of Missouri.  

Mr. Kindley serves on the board of Williamson-Dickie Manufacturing Company and is an advisor to several small, early-stage enterprises. 


WillLiamson Dickie Mfg Company

December 2001 – Present (13 years 10 months)


Principal Founder

This firm was previously – Know/Go – founded in 2000 in Dallas

A “Consultative/teaching” firm specializing in providing companies with assistance in improving their new product development programs. Provide workshops, seminars, consulting for new product teams. Designed and developed consumer products. Several of these are presently being sold in major retailers throughout the US in conjunction with partner companies. Programs customized and delivered at company sites. Clients include: Lennox, Lockheed, SmartBridge, Jokari, Heelys, Easy Gardener, Trane, Base4, and others. 



Led start-up company that manufactured unique polyurethane pottery that mimicked terra-cotta. Sales in 1996 of $800k; sales of more than $30 million in 1999. Sold company to Fiskars in 1999.

Williamson-Dickie Manufacturing Company Fort Worth, TX 1990-1995

VP Marketing

Recruited to this privately held, global manufacturer of men’s and women’s work clothes. Instrumental in revitalizing classic workwear brand and helping implement strategic focus still successfully in place. Managed all marketing functions. Sales increased 150% in five years and the company went from a loss to a profit.

Bissell, Inc Grand Rapids, MI 1988-1990

VP Marketing

Recruited to this manufacturer of floor care and cleaning devices. Managed all marketing functions including oversight of the largest advertising budget in the industry. Implemented product management and best practices new product development. Sales increased over 25% and profits increased 20%.

Rubbermaid, Inc. Wooster, OH 1985-1988

Group Product Manager

Profit and loss responsibility for Kitchen, Bath, Storage, and Outdoor Containers for this major manufacturer of plastic and rubber products. Led teams that introduced new storage items resulting in 30% increase in product line sales year over year. Integrated acquisition of Gott outdoor containers, increasing sales and profits by 15% after the acquisition. Revitalized kitchen waste can with a patented lid design. Managed eight of Rubbermaid’s top ten products (by profit). Patented design for ironing organizer in majority of hotels in US and Europe.


  • University of Missouri – Kansas City Kansas City, MO 2013-present
    • Adjunct Professor of MarketingTeach marketing management course to first year EMBA students
  • College of Charleston Charleston, SC 2011-present
    • Director of the MBA program and Adjunct Professor of Marketing
  • University of South Carolina Moore School of Business Columbia, SC 2011 – 2013
    • Adjunct Professor of Marketing for selected undergraduate and graduate classes
  • Southern Methodist University Cox School of Business Dallas, TX 1996-present
    • Senior Lecturer Marketing (Adjunct Professor of Marketing from 2009 to present)
    • Adjunct Professor of Marketing (SMU) 1980-1985
  • Georgia State University Atlanta, GA 1972-1975
    • Instructor of Design


  • Harvard University, Boston, MA 1977
    • MBA
  • Illinois Institute of Technology, Chicago, IL 1971
    • MS Product Design
  • Georgia Institute of Technology, Atlanta, GA 1968
    • BS Industrial Design